I was flicking through a daily newspaper on the 1st Jan 2010 when I saw this full page advert, which has a slogan “Year for change” imposed on a building.
Now for people with half a brain or to be precise it the morning of a new year and half the population are waking up with a real fuzzy head from partying to much on new years eve, so even if you are educated at Oxford/Cambridge or similar you are looking at a puzzling picture.
Once your head clears you notice its the houses of parliament and then remember it’s a general election year and you place your money that’s it’s not the current Labour party wasting there money on this advert.
So that leaves the Conservative party wasting the donations they have received on a bad message!
NO CALL TO ACTION
NO WEBSITE ADDRESS for further information
NO phone number
NO USE of any social media, Twitter, Facebook etc
Current indication polls reveal that if a General Election happened today then the Conservatives would most likely win with a slim margin to form a new government. But when these idiots are paying for full page adverts in the national press and paying media/branding/PR companies large retainers to produce this type of material it does not impress me if they do come to power.
More billions wasted!!!
Which leads me to the slogan “Year for Change” that would make a great website, perhaps they should buy the domain and get a site built, after all the latest the general election can be called is around May 2010 and Gordon Brown wants to hang on as long as possible to number 10.
So research leads me to www.yearforchange.com which is an american website for children with learning difficulties and really for the UK market I’d go for the .co.uk, which when I do a quick look up I see it’s been registered. How ever only registered on the 2nd Jan 2010 by an enterprising “Robert Connigale” one day after the advert went in all the papers.
I bet that Robert does not work for the Conservative Party or the agency that designed the adverts!
So if David Cameron and any of his co horts or other Political parties, need advice on doing things to get the best return on investment then please feel free to get in touch.
And remember if you have a company slogan then it’s worth getting the domain to suit as you can use this to engage with your consumers, fan base etc
And Robert well done on registering the domain
